Cut-through strategic clarity to create value in the eyes of your customers • Best practice processes • Working inside the business with the teams on the business • Cost-effective results exceeding expectations • Applied judgement
Australian industry sector ownership is often quite concentrated across a few major outfits… with their market shares reasonably stable.
In my experience, it is possible to disrupt this share-of-customer stability and exploit profitable growth opportunities.
The process requires best-of-breed strategic approaches.
What’s important is great market segmentation and getting closer to the customer than your competitors… to identify the triggers that will enable them to switch volume to you…because your new value proposition is now stronger on a sustainable basis.
The key that makes the difference is applied judgement in strategy development and execution.
Applied judgement in my opinion is only best leveraged when the growth team contains deep industry knowledge, extensive growth project leadership experience and detailed customer research insights and relationships.
I’d be interested in your views. Please share this with your colleagues and comment below.
I’m Pete Jeans. I deliver cut-through strategic insight for organisations that need a fresh pair of eyes, best-practice processes and hands-on implementation to identify and lead the exploitation of future growth opportunities.
cheers and all the best for 2015.
Pete Jeans. M.Com.; BA Comm. M.A.I.C.D.
Director. SMO Sydney.
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