Merry Christmas to you and your family!

Cut-through strategic clarity to create value in the eyes of your customers  •  Best practice processes  •  Working inside the business with the teams on the business •  Cost-effective results exceeding expectations •  Applied judgement

Australian industry sector ownership is often quite concentrated across a few major outfits… with their market shares reasonably stable.

In my experience, it is possible to disrupt this share-of-customer stability and exploit profitable growth opportunities.

The process requires best-of-breed strategic approaches.

What’s important is  great market segmentation and getting closer to the customer than your competitors… to identify the triggers that will enable them to switch volume to you…because your  new value proposition is  now stronger on a sustainable basis.

The key that makes the difference is applied judgement in strategy development and execution.

Applied judgement in my opinion is only best leveraged when the growth team contains deep industry knowledge, extensive growth project leadership experience and  detailed customer research insights and relationships.

I’d be interested in your views. Please share this with your colleagues and comment below.

I’m Pete Jeans. I deliver cut-through strategic insight for organisations that need  a fresh pair of eyes, best-practice processes and hands-on implementation to identify and lead the exploitation of future growth opportunities.

cheers and all the best for 2015.

Pete Jeans. M.Com.; BA Comm. M.A.I.C.D.

Director. SMO Sydney.

industry associations are a great first step in the chase for market information

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Strategic insight • Best-practice processes  • Working inside the business • Results exceeding expectations • Applied judgement

The Queensland Government publishes a business and industry portal…which is very useful for links to  national industry associations.

Here’s the link:

https://www.business.qld.gov.au/business/support-tools-grants/support/business-industry-associations/a-z-business-industry-associations

Hope you find it useful. I do.

Share it with your network contacts.

cheers

Pete Jeans. Director. SMO Sydney.

So much data…so little information

An effective market intelligence system (MIS) will deliver useful information….that could be applied to leverage a stronger competitive advantage.

Having worked in many Australian sectors, generally there’s plenty of data…but little  published strategic information.

I suspect that’s partly because many Australian  industry sectors’  entity ownership is quite tightly concentrated.

In my opinion, it’s also because market intelligence systems (MIS) are informal, poorly structured or don’t exist in some organisations. Consequently, information that flows out of management  and market engagement is often patchy; possibly out of context or just plain unrepresentative.

MIS is a key support function that turns a regular collation of data into sensible information that adds explanatory value to market or competitive conditions.

What’s been your experience? Please comment and  share ( see below )

cheers

Pete Jeans. Director. SMO Sydney.

Social media…or anti-social media?

…a convenient term for the channels and process of initiating and maintaining interactive engagement with stakeholders, social media needs to be very well managed…or it will bite you badly!

In my opinion:

  • social media channel choice, mix and utilisation objectives need to be very clear.
  • Content and interactive engagement themes need to be ‘on-message’ around the brand value proposition.
  • The marketing leader signs off on the campaign and keeps the lead team fully in the loop
  • “likes” and comments and postings need to be checked out for potential antagonists or activist lobby groups
  • issue management  processes and responses need to be workshopped and agreed; including authorised spokespeople
  • put a social media accredited expert in charge of social media sites
  • emerging crises need to be responded to openly and honestly very very quickly…perhaps within 20 minutes…
  • when under attack, detailed chronological diaries  must be kept of issue management steps, stakeholders,  response messages, media attention and outcomes.
  • site diagnostics and metrics need expert advice on selection and  interpretation. Site promoters can help with this.
  • social media operates 24/7. Ensure you have monitoring coverage and response capability 24/7.
  • it’s worth going to a well-credentialed digital marketing and social media annual conference to keep up to speed with trends.

Hope you found this useful?

cheers

Pete Jeans. Director. SMO Sydney.

 

your turn for feedback…please complete the poll so I can create value for you going forward

 

 

 

Six emerging trends in media and communications…courtesy of the ACMA… a must read

This article is a must read….via Australian Policy Online and courtesy of  © Commonwealth of Australia (Australian Communications and Media Authority) 2014.

….remarkable changes in the way we use media and communicate….follow the link…and forward to your network contacts.

http://apo.org.au/files/Resource/acma_sixemergingtrendsinmediaandcommunications_nov_2014.pdf

cheers

Pete Jeans. Director. SMO Sydney

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NSW economic update…courtesy of APO.org.au

Here’s a useful update from the NSW Parliamentary Research Service on the status of the economy in New South Wales, Australia. Follow the link.

http://www.parliament.nsw.gov.au/prod/parlment/publications.nsf/key/NSWEconomicUpdate:October2014/$File/Economic%20Indicators%20NSW%20October%202014.pdf

cheers

Pete Jeans. Director. SMO Sydney.

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