Finally… a practical template for market planning

Over the years I’ve seen a lot of marketing planning templates. Most get revised to suit the proprietary needs of the organisation and circumstances ( as they should).
But few are immediately practical…in the sense that they can be applied and utilised quickly.
So we built our own…which I’m happy to share with you. Please email me [...]

Ausindustry announces $8M grants

Government announces $8 million in grants available

The Australian Government, through its businesses delivery division AusIndustry, has announced more than $8 million in grants available for business skills development for small business training providers. The applications for funding close on 24 November.
You can apply for a grant through the Building Entrepreneurship in Small Business program [...]

Business transformation is the pathway to your vision

Let me clear up a misconception about the term “business transformation”.
IT companies originally coined the term to label consultancy processes to sell integrated information systems.
But today, business transformation means more. It implies a holistic key result area transformation across your business…which is the only valid strategic process to achieving your corporate vision…or what you want [...]

Put some space between you and your competitors

SWOT analyses are only valuable…if and when you execute tactically
Strengths and weaknesses analyses ( and opportunity and threat assessments ) are only strategically valuable if you can gauge your position relative to competitors by segment in measureable terms.
And the only viable way to do that is to ask your current and potential [...]

Something has changed…has your management team missed it?

Moments of truth define our future

It’s how we handle moments of truth that go to the essence of leadership.
And there’s no more fundamental moment than when we realise the business model or critical components of it, are no longer capable of sustaining the delivery of nett cash flow forecasts.
So, what are the [...]

Need to access corporate leaders?

Our blog readership growth means it’s time to call for sponsors
Nine months after its launch, this blog is being read by hundreds of corporate leaders and managers each month in Australia; plus business editors in the US, UK and around Oz.
Business Transformation in Australia is a serious business blog which is distributed weekly.
Readers say that [...]

Cut through…networking is the best lever

Networking has taken on much more importance
Never before has networking been more important to build your customer base.
That’s because we only take calls or read emails nowdays from people we know can add value in our business lives.
That seems to be a function of contact overload. Who spends less than hour a day wading through [...]

In-field execution is critical

When does all your brand development pay off?
Brand positioning and all your promotional work is initially just a promise of the benefits to customers.
But if you or your distributors/wholesalers/franchisees or retailers don’t empathise with new customers when they touch your business or products and services… and meet consumers information and experience needs, the outcome will [...]

A lesson for all organisations?

There was a vibe in the place…
Recently I had a salient reminder in what makes a successful business tick.
It was full of great people who were placed in roles that took advantage of their style and customer service skills.
Their systems were appropriate…not cumbersome…and very practical to extract information easily and quickly.
Their product ranges were complete [...]

Give your people the innovation opportunity

Everyone believes innovation is mandatory to survive…
At a recent business function I attended, a leading speaker made the key point that we all believe in innovation….but who adopts innovation training and mentoring?
A show of hands made it clear that few do! Frankly, I was astounded.
The conventional approaches towards business innovation have largely been vested in [...]