Is the current imperative on costs and cash control shortsighted? Should we tighten up on business model re-alignment?

Sure, cash is king. But we are going to come out of this recession. And those with their agility and capability intact and strengthened …will reap the benefits of the turnaround earlier.
That means a new commitment to insight and strategy development. Have you got adequate independant resources to give you strategic advice on the probable [...]

Today’s imperatives? Re-evaluate

Yesterday, I attended a business forum staged by the Australian Marketing Institute in Sydney, Australia. 
Headlined…”How to win in a challenging economic environment”, presenter and MD Peter Harris of Colmar Brunton Intelligence laid out their view of this recession’s emerging consumer trends …and some category spending patterns.  Peter and his team delivered an excellent presentation and insights to a [...]