Yesterday, I attended a business forum staged by the Australian Marketing Institute in Sydney, Australia.
Headlined…”How to win in a challenging economic environment”, presenter and MD Peter Harris of Colmar Brunton Intelligence laid out their view of this recession’s emerging consumer trends …and some category spending patterns. Peter and his team delivered an excellent presentation and insights to a packed engaged room.
More importantly, their content illustrated the reality and depth of tightening demand !
The scenario we’re all facing is pretty simple…this is probably going to be a long long recession. Recovery? Who knows?
So, what are the key imperatives in my opinion?
- re-evaluate everything… including business models
- create value-add VP’s for customers ( much more value than before )
- focus on mission critical initiatives to protect current momentum
- get connected with your customer community
Please comment…or click on the email link below.
cheers!
Pete Jeans
Director
SMO Sydney
http://www.linkedin.com/in/petejeans
Filed under: Uncategorized | Tagged: "connected", "Pete Jeans", "recession trends", SMO Sydney, Strategy
hi Pete
great to meet you thursday. I like your key points above especially about re evaluating everything you do. i also think the leaders within a business, big and small should meet often (but not for a long time) and keep on top of critical business measures and activity