Sure, cash is king. But we are going to come out of this recession. And those with their agility and capability intact and strengthened …will reap the benefits of the turnaround earlier.
That means a new commitment to insight and strategy development. Have you got adequate independant resources to give you strategic advice on the probable trigger period of the upturn?
Interestingly, there are organisations around in Australia who have the talent and foresight to get on with it. You know who you are. Some are getting ready and are just waiting for a cleaner balance sheet on July 1 and a freer credit environment later this year.
Those who wait for their competitors to change up a gear will get boxed in….and then, it will be even harder to overtake profitably.
My opinion for what it’s worth right now in March 09 is that the next twelve months is a chance to restructure; put new customer engagement processes in place and build and trial value propositions that commercially prejudice the opposition.
That’s what gets me out of bed early. History is relevant…but it’s the future opportunities that really matter. Are you on top of that game? Do you understand them?
Please comment…or click on the email link below.
cheers!
Pete Jeans
Director
SMO Sydney
http://www.linkedin.com/in/petejeans
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