Customers will respond to innovation in recessions

Someone asked me the other day what the critical imperative is around demand generation as the recession eases.
In the ‘92 Australian recession recovery period,  it was  all about focusing demand generation imperatives around the critical selection factors that clients use to prefer suppliers….typically the same compelling issues that sit at the centre of their offers [...]

Things are ready to start moving in Australia

There’s movement at the station…the economy is probably at it’s lowpoint…so the only way is up.
What’s happening?  Even though  the quantum of employment advertisements are low…some industry sectors are hiring additional seniors…particularly in the construction space for new projects….and there will be a few  new government  roles in NSW as the current administration re-shapes its [...]